Know Your Role

WHAT IS KNOW YOUR ROLE™?

Over the past decade or so, the steady decline of officials and participants involved in youth sports has increased at a staggering rate. The problem has gotten so bad, that several areas and sports have had to limit the number of teams, games, and sporting events they are able to offer. In 2016, the Southern Oregon Sports Commission decided to take a stand against the problem. With the help of local commissioners, including Matt Sayers (Athletic Director of Southern Oregon University), the phrase Know Your Role™ was coined, and development began on a marketing and media campaign that not only draws attention to the problem of poor participant behavior around athletics, but that also aims to change that culture for the better.