Oct. 28, 2016
The Medford School District is proud to partner with the West Medford Early Learning Collaborative on the Let’s Read Campaign to promote reading at home. Jackson Elementary School Principal Kelly Soter and Medford School District Superintendent Brian Shumate are featured in the campaign’s new promotional video to spread the word about the effort.
“Early reading at home is a critical indicator for success,” said Principal Soter. “Not only does it begin the foundation for early literacy, but it develops critical bonds between the parent and child.”
The Let’s Read Campaign is regional collaboration with a two-pronged effort to increase the number of books in homes of children and shine the spotlight on the importance of reading to children every night. Once a year, the collaborative will work with Lithia for Kids to gather new and gently used books to distribute to the community.
“Our research in the West Medford community tells us that many families lack adequate access to books at home and need support helping their children at home,” said Soter. “The Let’s Read Campaign works to combat both of those barriers for our children and families.”
The video will be shared at school and community events to support Medford children and families to read at home. A shorter 30-second public service announcement will be developed and shared with the media.
To learn more about the campaign and find reading resources, visit www.westmedfordlearn.org.